AIM is looking for a Marketing Coordinator to assist in growing our marketing efforts in paid channels. The Marketing Coordinator will be responsible for executing numerous paid search and social media campaigns for AIM clients as well as our own promotions. They will also be responsible for campaign management across external digital channels including paid Meta, TikTok, Google, Bing and Pushly. Campaigns will span all levels of the marketing funnel: traffic, lead generation and customer acquisition. On-the-job learning of other external channels as they arise would also be part of this role.

Additionally, the Marketing Coordinator will liaise with the AIM Circulation and Digital Customer Acquisition teams to grow the roster of paid subscribers for AIM’s 30 brands. The role will work with AIM’s paid search and social agency to execute on campaigns to support customer acquisition. This would include coordinating campaigns across channels, delivering assets and links and monitoring reporting from the agency to bring key insights to the AIM team’s attention.

The preferred candidate would have experience with paid social media and search channels including Meta Business Suite, TikTok Ads Manager, Google Ads, and Microsoft Advertising. Experience with a marketing automation platform or customer data platform, such as Omeda, would be a plus.

Expectations:

  • Strong verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Ability to prioritize tasks and to delegate them when appropriate.
  • Ability to function well in a high-paced and at times stressful environment.
  • Proficient with Omeda, Meta Business Suite, TikTok Ads Manager, Google Ads, Microsoft Advertising, and Pushly.
  • Performs other related duties as assigned.

Active Interest Media values diversity in the workplace and is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.